Assistant Professor, College of Management and Economic Studies, University of Petroleum and Energy Studies, Bidholi Campus, Dehradun, Uttarakhand, India.
Online published on 9 October, 2012.
The Investment industry in India is high on rise and is a well developed business as a whole. Public is not only aware, but also conscious about their decision making processes it involves money factor. The potential for growth of this industry is inevitable. There are private participation too which leads to a lot of competitiveness, but it is for sure that it will be rewarding for those who can give better pay offs for their products and can cope up with the customer's expectation. This paper makes an attempt to identify the reasons essential while choosing various investment products flourishing in the industry. This paper also highlights the general awareness about the various investment products, and highlights the reasons for buying a particular product keeping in view their salary and age limits. This paper was done with a sample size of 216 in the state of Uttrakhand. The sample frame was confined to university of petroleum and energy and studies, inferences are drawn with simple percentage and chi-square analysis.
Investment, Saving Channels, Risk, Returns, Planning
