In the last few years, Internet shopping and E-Commerce has been doing well, offering both economy of time and money, with most shopping ventures on TV also carrying online portals for web transactions. These days, Internet-based electronic marketplaces (EMs) are getting more and more popular. They emerge in different industries, supporting the exchange of goods and services of different kinds, with and for different types of actors, and are following different architectural principles. Most observers have assumed that EM would come to dominate the e-business landscape. Shopping is in our DNA, India e-retail boom catapults the country into a global shopping phenomenon. We love to window shop as well as go through the whole shebang of choosing, bargaining and buying just that the right thing that makes us light in mood if not in pocket. Not only by passing the headache of shopping and bargaining, but by coming to call with a bag full of discounts and gift cards, they have managed to increase their base beyond die-hard shoppers to those for whom shopping was an exercise best avoided. In this way, they are virtually stealing a march over their counterparts in the real world. This paper focuses on the present and future trends in e-marketing looking into the impact of web in retail market of India. This paper emphasises the impact of web marketing and sustaining competitive advantages in virtual retailing. This attempt develops and presents a useful practical guide to the virtual retailers. To study the objectives and purpose secondary sources are used to analyse the paper.
e-Marketing, EMs, Retail Therapy, Shopping and Bargaining, Virtual Market
