*Principal, KMM Colleges, Tirupati, India.
**Assistant Professor, KMM Institute of Postgraduate Studies, Tirupati, India.
Online published on 7 December, 2012.
Human resource management is a process of bringing people and organizations together so that the twin goals of each other are mutually meet. To survive in the market and overcome competition, Human Resource (HR) department should consciously update itself with the transformation and should be aware of several issues emerging therein. The role of HR manager is now focused on as a planner and change agent. Personnel directors are the new corporate heroes. The important vital role in today's business is management of personnel. Nowadays it is not possible to show a good financial report unless personnel relations are in good harmony. Over the years, highly skilled and knowledge based jobs are increasing, but with the high attrition rates, there is a huge shortage of skilled employees. So, the companies HR activities should ensure in overcoming this type of crisis. To surpass this situation new HR issues and initiatives should be equipped in the organization. In this context an earnest attempt is made to focus on varies trends adopted by corporate bodies to cope up the problems of HR including six sigma, people centric method, solid citizens formation, right skilling, HR outsourcing, retention strategy etc.
Human resources, Organization, HR Trends, Work life balance