A study on level of awareness of the customers’ and existing practice of buying goods through online with special reference to coimbatore city

The world is witnessing an information and communication revolution. Technological changes have brought a fundamental change in the way people live, work, play and consume. The increasing use of electronic medium, to conduct the business and other transactions and increasing popularity of the internet among the individual customers has led organisations into the digital era. With the advent of the Internet and web development technologies around the world, e-business is the new mantra of businesses in today's world. The Internet has in many ways facilitated the development of businesses worldwide that can reach out to a wider consumer base and advertises their products more effectively and efficiently. E-Business has come to play an important role in the world trade scenario. E business gives the business, opportunity to open its portal to the global market and become a part of the global business community. E-Commerce consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies.