*Associate Professor, School of Management, KIIT University, Bhubaneswar, Odisha, India
**Associate Professor, School of Management, KIIT University, Bhubaneswar, Odisha, India
Online published on 21 September, 2017.
Social Responsibility is defined as operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business. CSR is seen by leadership companies as more than a collection of discrete practices or occasional gestures, or initiatives motivated by marketing, public relations or other business benefits. Rather, it is viewed as a comprehensive set of policies, practices and programs that are integrated throughout business operations, and decision-making processes that are supported and rewarded by top management. In the present paper it is an attempt by the authors to understand the CSR practices under taken by the various players who are involved in the IT sector.
CSR, IT, Stakeholders & Opportunity