An international multidisciplinary research journal an empirical study on customer satisfaction towards mobile banking with reference to Bangalore city

Technology and innovation have changed in the 21st century. Just as the Internet has changed economics, culture, and politics, it is also significantly impacting the practice of banking systems. People have been introduced to mobile banking. In general terms, mobile banking is a term used for performing balance checks, account transactions, payments, credit applications and other banking transactions through a mobile device such as a mobile phone or Personal Digital Assistant (PDA). The earliest mobile banking services were offered over SMS. With the introduction of the first primitive smart phones with WAP support enabling the use of the mobile web in 1999, the first European banks started to offer mobile banking on this platform to their customers. It then enabled the use of e-business and m-commerce. It may be defined as the application of information and communication technologies (ITC) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. M-commerce, on the other hand, also known as E-Commerce or e-business, is the ability to conduct commerce using a mobile device, such as a mobile phone other emerging mobile equipment such as desktop mobile devices. The most attractive features of mobile banking from the customer's point of view is that they appreciate the time savings facility in using mobile banking services and they are very much attracted by the update of account information and the facility to get money. The majority of the users find mobile banking services to be very much helpful to them. As mobile networks are upgraded with WAP, GPRS and UTMS to deliver next-generation multimedia services, the banks are getting ready to unleash services on mobile phones. In the future years to come, customers will be able to view their account statements, transfer funds between accounts, be notified of large payments or get notified of transactions above a pre-defined threshold and, and will have immediate and full control over their finances. Future generations mobile banking services will deliver significant improvements with user-friendly icon driven instructions, instant access, security and immediate transaction processing all at a lower session cost. Banks will attain higher levels of customer satisfaction and increased loyalty by providing anywhere, anytime banking. This m-commerce concept is base for core banking; further this study is conducting with questioner method, sampling size of fifty respondents.