Customer attitude towards retail marketing behavior (Organized vs Unorganized) in the city of Lucknow

Satisfying customers is one of the main objectives of every business. Businesses recognize that keeping current customers is more profitable than having to win new ones to replace those lost. Customer satisfaction is the key factor in knowing the success of any retail store or business, therefore it is very important to measure it and to find the factors which affect the customer satisfaction. In India traditionally, the retail industry comprised of large, medium and small grocery stores and drug stores which could be categorized as unorganized retailing. India's large youth population is driving the consumerism trend in country. Organized retail business in India has entered in 1990s but become more popular after 2002 onwards and organized retail stores become the part of middle class family from 2006 onwards. The customers perceive these two retail sectors in different manners. The given research paper studies factors affecting the customer attitude in retail industry. The paper also tries to compare the customer behavior in organized and unorganized retail sector.