Lecturer, Department of Commerce, Govt. Degree College, Jammikunta, Karimnagar, Andhra Pradesh India
Online published on 7 September, 2012.
Marketing is considered to be a very important function by manufacturing units irrespective of the fact whether it is small, medium or large. Marketing is the performance of business activities that directs the flow of goods and services from producer to consumer or user. The present study will explain the channel practices followed by the 82 small enterprises promoted by women with regard to the distribution outlets directly owned and administered by the manufacturers themselves and those entrusted to market intermediaries.
