Assistant Professor, Department of Economics, L.R.G.Govt. Arts College for Women, Tirupur, Tamilnadu, India
Online published on 7 September, 2012.
With liberalization and internalization in the financial market and progress in information technology, banks face dual competitive pressures to provide service quality and administrative efficiency. Mobile banking services are not only beneficial for the customers but for the banking institutions as well. Mobile banking helps customers by ensuring the fast processing of their banking transactions. As any kind of financial transaction is immediately reported to the customers, they can easily monitor and detect any error in transactions, or any unauthorized transactions. The purpose of the study is to study the customer satisfaction of the mobile banking in Coimbatore city. Based on 120 valid responses of mobile banking users, the result shows most of the customers are satisfied for getting this opportunity.
