Employee engagement a tool to minimise attrition – an empirical study with reference to E- publishing firms, Chennai

Employee Engagement is the level of commitment & involvement an employee has towards their organization and its values. The study is being conducted among the selected employees of the E- publishing firms in Chennai. The specific purpose of the study is to build a better understanding of how employees of the organization remain engaged and to ascertain the impact of employee engagement on attrition, productivity, job satisfaction and the extent of communication between the employers and employees. The research work is carried out using questionnaire as an instrument. The sample size of this research is 200 copy editors of different e-publishing firms identified as targeted respondents. The samples have been collected through convenience sampling technique. The data has been analysed & interpreted using various statistical tools like Mann Whitney, Kruskal Wallis, Regression, Spearman's Correlation, Multiple Regression and Mean rank. The results of the tests have been discussed and meaningful conclusions have been presented in the paper.