*Research Scholar, College of Commerce & Business Management, Kakatiya University, Warngal, India
**Assistant Professor, School of Management University Arts & Science College, Warangal, India
Online published on 23 December, 2013.
“To strengthen the entrepreneurship among rural youth, capacity building of farmers, members of SHGs and rural artisans through capacity building training and exposure and other inputs that facilitate policy initiatives and innovations in design and delivery systems for providing the poor with sustainable access to quality financial services.India lives in its villages, nearly 73% of the total population live in rural areas where agriculture and allied activities are the main stay of their lives. The economic development of our country largely depends on the development of rural areas and the standard of living of its rural mass. Rural entrepreneur is one of the most important inputs in the economic development of a country and of regions within the country. Rural entrepreneur uses the scarce resources in the most efficient manner thereby increasing profits and decreasing costs. Due to lack of education, majority of rural people are unaware of technological development, marketing etc. Shortage of finance and raw materials are main problems faced by rural entrepreneurs. Most of the rural entrepreneurs face peculiar problems like illiteracy, fear of risk, lack of training and experience, limited purchasing power and competition from urban entrepreneurs. Promotion of rural entrepreneurship is a key to develop rural areas and backward towns. This paper focuses on the identify, orient, motivate, train, encourage and assist the unemployed rural/urban youth to take up self-employment as alternative career.
