Ethics in advertising

These days advertising is regarded as “any paid form of non-personal communication of ideas, goods and services by an identified sponsor” the aim of this communication is either to persuade or influence the behavior of the target audience. Advertising is of various forms. It can be a sign or symbol. It can be an illustration or message or both. It could be conveyed through

Ethics in advertising is a topic of ongoing concern to many people both inside and outside of the field. It has received increased attention in recent years because of other practices of business and government. Ethics are important for advertising without having ethical issues in advertisement. The company may reduce their goodwill in the market. Public authorities also have a role to play in maintenance of ethics in advertising.

There are some institutions which maintain the ethics in advertisement in India and worldwide also. The main objective of this study is to understand the ethics in advertising.