Research Fellow, Department of Commerce, Kurukshetra University, Kurukshetra, Haryana, India
Online published on 23 December, 2013.
Today, the whole world is traumatized and common living is upsetting as a consequence of environmental hazards which are disturbing the sustainable and healthy living on the planet. Nature, in highly undesirable ways is pushing humans to change their unsustainable lifestyle aligning it with the demand of environment sustainability. The consequences are evident in the form of a wide range of troubling natural calamities. In response to this environmental melancholy, Indian government and other non-governing institutions have shown many initiatives for the promotion of environment protection and maintaining its sustainability. The paper attempts to gather information on various sustainability arrangements that are undergoing in India. These initiatives are worthy and welcomed in the wake of changing environmental scenario but it is also true that all of these initiatives are worthless unless individuals become active members for the cause and take instant part in every organized activity. Consequently, the major implication of the paper targets consumers whose general power can make big differences for achieving the objective of sustainable development.
Environmental Issuesi, Environmental Protectionii, Environmental Sustainabilityiii, Sustainable Developmentiv, Sustainable Livingv