ACADEMICIA: An International Multidisciplinary Research Journal
  • Year: 2013
  • Volume: 3
  • Issue: 2

FDI in multi-brand retail: Is it the need of an hour?

  • Author:
  • Avinash G Peshwe, Manoj Kumar Gelda
  • Total Page Count: 14
  • Page Number: 9 to 22

*Associate Professor, Department of Commerce, Netaji Subhash Chandra Bose College, Nanded, India

**Associate Professor, Department of Commerce and Business Management, Nishitha Degree & PG College, Nizamabad, Andhra Pradesh, India

Online published on 28 February, 2013.

Abstract

Retailing is the interface between the producer and the individual consumer buying for personal consumption. As such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. This paper tries to establish the need of the retail community to invite FDI in multi brand retailing. In between the advocators and antagonists of FDI inflows in Indian retailing, there are few issues to be addressed for the consumers‘ rights to be saved, for the employment opportunities to be generated, for the regularization of the different retailers working in different areas, etc. In spite of so many reasons behind allowing and not allowing FDI from entering our Indian borders, there are few examples of other developing countries who initially protested against the entry of foreign investment in retail sector and then, later on proved out to be the most effect ive decision in country‘s development and standing in the world. The final decision is yet to be taken by the Indian Government for the same.

Keywords

Foreign Direct Investment (FDI), Single Brand retailing, multi brand retailing, multi-brand retail, Foreign retail investors