A study on the role of communication interventions for adoption of right to information act

Information is the embodiment of power and responsibility of any democracy. A democratic country like India, is witnessing the need for an accountable and transparent functioning of the government. Access to communication is an important prerequisite for development and citizens participation in development programmes. A tool like Right to Information (RTI) creates a conducive environment in the pursuit for information. It is a milestone in the quest for building an informed and prosperous society. This paper is based on RTI awareness campaigns that have been carried out at Coimbatore among a cross section of people ranging from teachers, students, professionals. It demonstrates the change in the level of awareness and attitude before and after these orientation workshops. It also suggests the relevance of awareness campaigns that serve as catalysts for change. The role played by opinion leaders in propagating the RTI act in Coimbatore and the positive outcome these interventions have had on the participants has been demonstrated. This paper concludes with recommendations and suggestions for a well informed society that recognizes the vital role that citizens can play in societal transformation.