Organic products: Marketing practices, issues & challenges faced by farmers in Nagpur region

To increase the production of food grains the use of hybrid seeds, chemical fertilizers and pesticides was encouraged under the Green Revolution. The quantity of production did increased, however the nutritional value of the grains reduced. There were many adverse effects on human health. The research showed the presence of poisonous elements from the pesticides in various dairy products, fruits, vegetables and meats. The excessive use of chemicals has disturbed the ecological balance as well. These chemicals have destroyed crop-friendly organisms while some destructive organisms have developed immunity towards these chemicals. The organic farming as an integrated method, which uses local natural resources and which rejects the use of chemicals for cultivation. It helps improve the quality of land and reduce air and water pollution.The objectives of the study is to identify the marketing practices adopted by the farmers in Nagpur Region,to study the distribution channels, Place of marketing & their satisfaction with the price offered for their product,to study the problems faced by the farmers in marketing and to study the issues & challenges faced by farmers.

In all 100 Organic producers from Dabha, Katol, Kalmeshwar, Gumgaon and Saoner were surved in Nagpur Region.

The production cost of organic products is high, Inadequate transport facility & No separate market for their products.Inadequate information to the customers & lack of faith & awareness is the major issue. It is observed that majority of the farmers are involved in organic farming under the government project.