Teaching business communication to the M.B.A. students of multicultural background: A case study

This paper deals with the difficulties encountered by M.B.A students in acquiring Business Communication, especially by students from North India who pursue higher education in Vel Tech Technical University. A special course was designed to bridge the gap between comprehension and communication of the students. The students were motivated to use English as a tool of communication in the campus instead of relying on L1. The pre-course evaluation test was conducted to the students to judge their level of competence. Error correction exercises, word power, cross word puzzle and word building exercises were given to the students. The students were encouraged to read English Newspapers regularly and to listen to English news in T.V. and Radio. The constant use of dictionary helped the students to increase their vocabulary. After the one month crash programme, end of the course evaluation was done. This paper describes the project undertaken by English Department in teaching Business Communication to M.B.A. students in Vel Tech Technical University, Chennai.