The previous decade has witnessed the time when lots of people touts for the effervescent, sparkling, bubbly soft drinks or soda beverages. But there has been a transcendent change in the consumption pattern of the consumers in the current decade. Now the consumers have become more particular regarding the consumption pattern and scrupulous for the health and fitness of the whole family. More concentration is being made for the balanced and healthy diet. The causes for such radical changes may be because of education, vigorous media, improved communication networks and many other catalyzing agents and opinion leaders.
The aim of the present research is to analyse the march of soft drinks and to have an insight in the changing preference of consumers to this product category with special reference to India.
The present research is a conceptual work and the data collected is secondary data which has been collected from certain articles and previous researches.
In the better-for-you competition the soda companies are trying to prove their product as more natural & healthier, thus looking to the ill effects of soft drinks it is highly recommended that soda drinks shall be consumed occasionally & that too in small quantities.
Health and fitness, preference, Soft Drinks, transcendent change
