Research Scholar, School of Management Studies, Punjabi University, Patiala, India
Online published on 3 December, 2014.
This research paper finds out the different problems associated with the craftsmen engaged in producing badges and other embroidery work in Malerkotla city. The craftsmanship of the artisans of Malerkotla is well recognised the world over and a good amount of their work is exported to many Universities/Institutes and organisations the world over. But the creator of that masterpiece is almost in shambles which has threatened the mere existence of the art. This paper tries to address the problems and provide suggestions to the policy makers to adopt these skilled artisans and provide them the required support so that the age-old craft does not die away.
Artisans, masterpiece, Malerkotla, shambles, support