Research Scholar, Department of Commerce, DSE, University of Delhi, New Delhi, India
Online published on 11 April, 2014.
The use of web is increasing for doing online shopping. This paper investigates the women's attitude towards purchasing apparels online. The results show that women have a positive attitude for shopping online for apparels but they are few factors (such as safety, trust on e-retailers) which discouraging the some women to use web for apparels purchasing. Questionnaire method is employed in this study.
