*Assistant Professor, Department of Commerce, Delhi College of Arts & Commerce, University of Delhi, New Delhi, India
***Guest Faculty, Department of Commerce, Delhi College of Arts & Commerce, University of Delhi, New Delhi, India
Online published on 11 April, 2014.
Marketing phenomenon that facilitates and encourages people to pass along a marketing message. Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
