*Teaching Associate, Department of Business Administration, CDLU, Sirsa, India
**Assistant Professor, Department of Business Administration, CDLU, Sirsa, India
***Research Scholar, Department of Business Administration, CDLU, Sirsa, India
Online published on 11 April, 2014.
Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. Companies also use the Internet to convey, communicate and disseminate information, to sell the product, to take feed back and also to conduct satisfaction surveys with customers. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store.
