Delhi University, India
Online published on 11 July, 2014.
In the current regime of women turning into entrepreneurs it is witnessed that, women play are playing key role in job creation, economic growth and society revitalization. Their hard work, fire to win and belief in themselves have enabled them to remove all roadblocks on their success expressways and accomplishing the target of dismantling the “WE CAN'T DO LABEL”. Women in entrepreneurship have not received adequate attention in academic research. As a result, our understanding of women entrepreneurship and issues emerging in the same field is very limited. In this light, this conceptual paper discusses various reasons for women entering into entrepreneurship, searching for the factors that stimulate women to set up their own businesses.
Pull Motivational Factors, Push Motivational Factors, Women Entrepreneurs, Women Entrepreneurship