CRM – catalyst for growth of retailers

Customer Relationship Management is the most emerging concept of modern management .it is the overall process of building and maintaining profitable customer relationship by delivering superior customers’ values & their satisfaction. Quality is an important dimension to meet the sophisticated competitors of today's world & maintaining the long-lasting relationship with customer. Given the challenging business climate currently facing retailers, it may seem to be a bad time to talk about investment. But when business is at a premium, it is arguably the best time to invest in the most valuable resource a retailer has: customers. The emergence of Retail in India is cause for success of Indian organized Retail & Marketing. With the help of modern management techniques we will become the specialist Retailers in future. We know that the relationship between the Retailer & customer is very close than other chains of distribution.