Laptop market is a highly competitive market in the present scenario. Due to rapid changes in the field of technology day by day new laptop brands comes in to existence. Also, the consumer desires and expectations are moving on. It becomes difficult to survive for laptop manufacturers if they don't move fast with growing needs of consumers. This study presents a brief overview of Indian Laptop industry. The dramatic technological revolution that has taken place in the last decade makes it imperative for students to emerge from their undergraduate education technologically proficient, comfortable with technology, and ready to pursue their chosen fields. Computers, like pencils and notebooks, have become an integral part of the college experience. The objective of the study is to understand the main factors influencing purchase of a laptop. The study also looked into the most widely used laptop brands among students and made an attempt to evaluate the post purchase behaviour of the respondents which helped to reach certain inference which is detailed in the interpretation and findings. The research type was descriptive in nature. The research instrument used was a questionnaire which was designed to capture the main factors influencing laptop purchase. The present paper highlights the laptop usage in study from student's point of view. The research paper further makes an attempt to identify and evaluate various factors which influence purchase indent of management and engineering students.
Laptop Purchase, Laptop Preference& Customer Preference
