Faculty, Department of Commerce, Delhi School of Economics University of Delhi, Delhi, India
Online published on 30 March, 2016.
Retail sector has been the key pillar of Indian industry. Our article talks about the evolving landscape in the food and grocery segment especially after the launch of online start-ups. A number of factors like ageing population, convenience, growing internet penetration etc are fuelling the growth of the segment. Rapid expansion, acquisition of related companies, talent hiring, offering private label products are some of the efforts undertaken by companies with a view to ensure greater geographical presence and market share. However several challenges have to be faced and doubts are raised regarding the sustainability of the business model followed in the online retail space.
E-commerce, Grocery, India, Online start-ups, Retail