ACADEMICIA: An International Multidisciplinary Research Journal
  • Year: 2015
  • Volume: 5
  • Issue: 2

Consumer behavioural changes in grocery and food products retailing

  • Author:
  • Judith Nagar, Ashok Kumar Chandra, Sanjay Guha
  • Total Page Count: 5
  • Page Number: 168 to 172

Department of Management, BIT, Durg

Online published on 3 June, 2015.

Abstract

This research explores the consumers to purchase grocery and food products using their behavioural changes discussions. It indicating their decision to purchase grocery and food products from either a organized retail outlet or the unorganized retail market with the product or patronage behavior was influenced by various other factors. The factors identified were categorized on Antecedents, Socialization, mental and behavioral outcomes and retail outlets that have a good and pleasant environment for shoppers. Despite the increased number of supermarkets and hypermarkets, not only are the traditional markets able to coexist with modern retail formats, but they remain the preferred place to buy grocery and food products.

Keywords

Organized retail, grocery and food, consumer behavior, patronage, shopping etc