Department of Management, BIT, Durg
Online published on 3 June, 2015.
This research explores the consumers to purchase grocery and food products using their behavioural changes discussions. It indicating their decision to purchase grocery and food products from either a organized retail outlet or the unorganized retail market with the product or patronage behavior was influenced by various other factors. The factors identified were categorized on Antecedents, Socialization, mental and behavioral outcomes and retail outlets that have a good and pleasant environment for shoppers. Despite the increased number of supermarkets and hypermarkets, not only are the traditional markets able to coexist with modern retail formats, but they remain the preferred place to buy grocery and food products.
Organized retail, grocery and food, consumer behavior, patronage, shopping etc