Environment protection and business - a case study of Indian automobile companies

Environmental care is most profitable investment. A clean and healthy environment is part and parcel of wealth and quality of life. Healthy and balanced natural system is essential for supporting life on this planet. Nature provides us with resources for our survival: air, water, food, fibers, medicines and building material. Man society and environment have mutual relationship. Nature and society are interdependent and duty of man is to protect them. Rapid economic development, technological development and scientific advancement have increased their impact on natural environment. They have added environment degradation and ecological imbalance. It is corporate social responsibility of business to protect environment. Green care is social responsibility of business. For this purpose code of conduct has been created for the corporation. The concept is based on the idea that not only public policy but companies also should involve themselves into social and environmental issues. CSR is not a charity or mere donations. CSR is a way of conducting business by which corporate entities visibly contribute to the social good. They use CSR to integrate economic environment and social objectives with company's operations and growth. The aim of this research paper is to examine how companies in India make efforts to protect the environment with special reference to Automobile industry of India and what will be the emerging opportunities for Indian automobiles for Environment protection.