ACADEMICIA: An International Multidisciplinary Research Journal

  • Year: 2015
  • Volume: 5
  • Issue: 3

Modernization in Indian fashion industry: A way towards development

  • Author:
  • Rati Arora
  • Total Page Count: 4
  • DOI:
  • Page Number: 102 to 105

Assistant Professor, Department of Fashion Designing, Dev Samaj College for Women, India

Abstract

As the digital and modern age progresses, the business of fashion reacts swiftly to customer needs and respond quickly to modern life with greater speed, manage information transparently, use of latest design to serve the diverse needs of computer/internet/website, mobile communication, media connecting customers and fashion manufacturers on every shelf. Global fashion industries are modifying the present, networks have brought changes in the fashion products which is being transacted electronically. Each segment of the apparel fashion industry has now a specific trade newspaper and magazines directed towards new fashion trends. Increased communication and standardization methods are quickening the delivery process of products which reduces overhead costs.

Each task in faction industry is now completed by modern technology for example:-Grading of pattern pieces which was a very time consuming task. Inspire of several achievements and advancements, our Indian Industry laks some essentials or faces some challenges which can be minimized by doing market analysis and by developing sustainable competitiveness.

In order to become a global player, corporate India must retain a stakeholder oriented management system, wherein priority is given to the requirements of customers, employees, government and the society. After modernization, whole structure of faction industries has changed.