Business opportunities in Indian rural market

In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity markets or Labor economics. The main aim of this study is to observe the potentiality of Indian Rural Markets. This paper attempts to provide a brief literature on rural marketing and finally offers policy recommendations for better performance of rural markets. The study also concentrates on the problems faced by rural markets and finally offering suggestions to overcome the problems and tapping the potentiality of the rural markets at maximum level.