Assistant Professor, SRM B School, SRM University, India
Online published on 3 June, 2015.
ICICI Bank is India's largest private sector bank with total assets of Rs. 5,367.95 billion (US$ 99 billion) at March 31, 2013 and profit after tax Rs. 83.25 billion (US$ 1,533 million) for the year ended March 31, 2013. The Bank has a network of 3,351 branches and 10,486 ATMs in India, and has a presence in 19 countries, including India. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management. The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. ICICI bank has launched their green banking activities in the name of “GO GREEN”. Their green initiatives aimed at customers are driven by the objective of collaborating each of their customers and making Green a part of life. These initiatives range from green offerings/incentives, green engagement to green communication to their customers. This paper attempts to study and analyse the green banking initiatives of ICICI Bank Limited in helping the Indian banking sector to march towards a greener future.
Green Banking, green incentives, green communication
