Online advertising: a new ERA of marketing

The extent and variety of online advertisement is growing dramatically. Businesses are spending more on online advertisement than before. Recent years are a testimony to the astonishing development of the Internet, an increasingly important factor in current lifestyle. Internet advertising, as well, has seen a similar development, since marketers’ online advertising budgets are growing as the years go by. With the quick growth of Internet users and the fast advances of Internet technology and e-commerce, more businesses and manufactures began to pay their attention to online advertising. Today's online portal businesses and electronic advertising service companies have established their in-house enterprise solutions and infrastructures for online advertising. The present study explores the concept of online advertising, different ways of online advertising networks in India and the current scenario of online advertising in India. This will be helpful for entrepreneurs, policy makers, practitioners, researchers, and educators to have through understanding of online advertising.