*Head of the Department Department of Commerce with Accounting & Finance, PSG College of Arts and Science, Coimbatore
**M. Phil Research Scholar, Department of Commerce, PSG College of Arts and Science, Coimbatore
Online published on 3 June, 2015.
The grooming industry is getting a makeover. A few years ago if a man wanted a haircut he went to the local barber shop, the kind with the posters of film stars and if women who wanted their tresses snipped or eyebrows threaded went to a nearby beauty parlour, usually for ‘ladies only’ and run by an enterprising neighborhood woman. But the rise of unisex salon chains is changing all that. If you are looking for an industry that's thriving even during these tough economic times, look to hair or salon industry. Hence a study on customer awareness and preference towards green trends salon has been taken up. And also the purpose is to know customers opinion and factors influencing to visit the green trends salon. The data was collected from 100 respondents using questionnaire method. Simple percentage analysis has been used in the study. It was found from the study that the respondents are aware of the green trends salon and they prefer more facilities to be offered for female customers and also they can provide more weekend offers.
Unisex salon, customers, influence, Satisfaction
