Present study is a comparative study of local cable network with DTH service in Indore city. This study is about the preferences of users in terms of services provided (like variety and flexibility to choose channels, movie on demand, price, after sales service and easy in charging) and technically satisfied like (picture, sound quality and internet). A structured questionnaire used to collect the opinion from the respondents. Hypotheses were formulated to analyze data with the help of statistical tool Z test. Results were discussed with standard value for the significance.
Cable network, DTH (Direct-To-Home)
