E-commerce in India

India is one of the fastest growing economies having a growing middle class with penetration of consumer goods and technology. It has one of the largest and fastest growing internet user's populations. It hadinternet population of 190 million active users as of June 2014 which is third largest after China and US and It is estimated that India would have second largest internet population of over 500 million users as of 2018.¹There has been an increase in the level of income, priority toward education and changing lifestyles. This has opened an abundance of investment and growth opportunity of E-Commerce in India. Many websites have been launched in India over the past few years facilitating thesaleof almost everything. The E-Commerce market was valued at INR 81,525 crores by the end of December 2014 registering a growth of 53% over the last year and is expected to grow at the rate of 33% during 2015 to cross INR 1 Lakh Crores by end of year 2015.² However, In order to sustain E-Commerce growth in long-term, structural reforms are required to take place.