Sustainable supply chain

Owing to global importance given to sustainability many forward looking organisations are becoming aware about the indispensable need for them to implement sustainable supply chain management (SSCM) practices by taking into consideration the environmental and social impacts of supply chain. The paper briefly reviewed the literature of the Supply Chain Management to determine the new direction area of this emerging field, capturing increasing concern over sustainability. Also this paper focuses on creating environment friendly supply chain while considering the impact of environmental factors at each stage of supply chain. Findings were used as a basis to develop an integrative framework of sustainable supply chain management. The paper concludes by discussing environmental initiatives and the relevance of sustainability in the development of supply chain management.