Customer satisfaction on edible oil (a study with reference to omalurtaluk)

India is one of the largest producers of oilseeds in the world and this sector occupies an important position in the agricultural economy. The people of Tamil Nadu use groundnut oil, gingili oil, and coconut oil for cooking. In recent times, they have started using cotton seed oil, sunflower oil, rice bran oil and imported oils such as palm oil, olive oil and corn oil. The aim of the study is to identify the level of customer satisfaction of edible oil in Omalur Taluk. The sample consists 100 respondents in 2013–2014 from Omalur which have been selected using random sampling method. Using chi-square test to identifying the relationship between occupation of the respondents and factor influencing of the respondents and the markets utilize this trend and try to enhance their satisfaction level and maintain their customers.