“Make in India” – An emerging marketing strategy for brand India

‘Make in India is mega programme of NDA Government led by PM Narinder Modi focused on to materialize the dreams of national vision of making India as Industrial hub and employment generation. The article indentifies the reasons to make this campaign as emerging marketing strategy for brand India such as elimination unnecessary laws and regulation, Time bound project clearance through a single online portal, Process of applying for Industrial License & Industrial Entrepreneur Memorandum made online on 24×7 basis through e Biz portal, Validity of Industrial license extended to three years, Major components of Defence products’ list excluded from industrial licensing ad dual use items having military as well as civilian applications deregulated. To set the momentum govt. has allowed 100% FDI in telecom sector, single brand retail, assets reconstruct companies and specified activities of railways through automatic route. India till now has been rated as secondary choices of the foreign investor despite of the fact that of its strategic geographical location. Programme identified 25 core sectors to be the thrust area in first phase. New DMIC Cities will help to meet pressures of urbanization. The project aspires to double employment potential, triple industrial output and quadruple exports in the next seven to nine years.