Association of banking services with customer satisfaction proportion (Case study of Saderat Bank branches in tehran-west)

Doubtlessly, customers play a most significant element for an organization growth and life. So of that success and profit owes into the provision of customers’ favors and content amount. However, in terms of the banking industry, Iran has been considered trivial attention in the matter of customer orientation for the past years so as to achieve an appropriate model. The main end of this paper goes for a descriptive-survey in association of a bilateral effect for Saderat bank customers’ satisfaction level against the quality of banking services. Regarding the sample population, a non-random judgmental sampling of 96 customers was considered. The main tool for data collection is the questionnaire in connection with using Analytical Hierarchy Process1 (AHP). Importantly, results indicate a significant relationship between employees’ competency or people skills, services, and physical-environmental quality bank services with the Saderat's customers’ satisfaction.