Motivational factors to start an integrated broiler farming in Tamil Nadu

With the introduction of the concept of integration in the poultry sector, broiler industry has grown by leaps and bounds in a few decades in India. Motivation is the action that impels or urges an individual to assume an attitude generally favourable towards his work leading him to perform satisfactorily. Five factors were extracted out of fourteen variables. High value of Kaiser – Mayer – Olkin (KMO) test of sampling adequacy (0.689), these factors account for 63.98 percentage variance in the data. Eigen value for the first factor “Less Risks” is 2.63 which indicated that the factor contains very high information than other factors. The second factor “Profitable Venture’ accounts for 16.20 per cent of variance. Eigen value is 2.27. The third factor “Technical Knowledge’ accounts for 10.472 per cent of variance. Its Eigen value is 1.466. The fourth factor “Alternative to Agriculture’ accounts for 9.32 per cent of variance. Its Eigen value is 1.305. The fifth factor “Self Employment’ accounts for 9.17 per cent of variance. Its Eigen value is 1.284.