“A study on the problems and prospects of e-commerce in India with special reference to retail industry”

Electronic commerce has the potential to radically alter some economic activities and the surrounding social environment. Electronic commerce over the internet is a new way of conducting business. This research paper was done to study the fundamental factors of buying online, to examine about constraints of e-commerce boom in India, to present the customers perspective towards e-commerce and security concerns. An exploratory research which is a preliminary study of an unfamiliar problem was done.

From the hypothesis test it was revealed that types of process breakdown failure incurred in the organization is associated with the type of industry. Implementation challenges of e-commerce in India is associated with the company's main product line where as Customer's satisfaction on the basis of product or services is independent of the reasons to buy online. The product line or services mostly consists of broad distinguishable products. Traditional transactions can provide more richness in terms of face-to-face service including visual and aural cues. However, traditional transactions are limited in terms of how many people can be reached at a single time. Online transactions, which can be global in reach, can provide content that is both complex and rich, overcoming the traditional trade-off between reach and richness.