Effect of brand likability on consumer decision making regarding bonn biscuits

Advertisements are sometimes spoken of as the nervous system of the business world. As our nervous system is constructed to give us all the possible sensations from objects, so the advertisement which is comparable to the nervous system must awaken in the reader as many different kinds of images as the object itself can excite. Advertising effectiveness means different things to the groups responsible for its different effects. Effective advertising must achieve all four goals, delivering messages to the right audience, thereby creating sales at a profit. In this paper, various variables responsible for effect of brand likability on consumer decision making regarding Bonn biscuits and to know the brand likability. This paper also deals with the impact of advertisement on decision making process and the media used for information of product. In this paper, data is collected through primary and secondary data to know about the likeability, impact on consumer decision making. Author attempts to highlight about the decision making process especially for bonn biscuits. In this paper, collected data has been analyzed through percentages and chi square test was applied to check whether advertisement affect the decision of the consumers regarding the different categories of different brands.