Physical environment facilities at shopping malls: a comparative study of Udaipur & Jaipur

In service industry physical environment becomes an important part of organization due to the intangible nature of services. The present research paper aims to identify availability of physical environment facilities at shopping malls of Udaipur & Jaipur and customers’ satisfaction towards physical environment facilities at shopping malls. To serve the objective descriptive research design is used and primary data is collected from 500 respondents with the help of questionnaire. Data is analyzed with the help of arithmetic mean and t-test and it has been concluded that there is a no significant difference between the customers’ satisfactions towards physical environment facilities at shopping malls of Udaipur & Jaipur.