Corporate social responsibility with sustainability

The purpose of this paper is to provide insights on implementing corporate social responsibilityfor sustainability (CSRS) concept. In India companies are working on Corporate Social Responsibility (CSR) for decades. Indian CSR is at its growth. A lack of understanding, inefficiently trained personnel create an obstruction to the reach the effectiveness of CSR programs. This paper focuses how CSR is helpful for sustainable development and why companies consider CSR for sustainable development and challenges faced by companies for effective implementation of CSR for sustainable development. In recent years, the concept of corporate social responsibility has gained importance from all avenues. Organizations must realize that government alone will not be able to succeed in its effort to uplift the browbeaten society. Many of the top corporations across the world had realized the importance of socially relevant causes as a means of promoting their brands. CSR refers to the corporation's obligation to all the stakeholders. It stems from the wish to do well and get self-satisfaction in return as well as societal requirement of business. An attempt is made in this paper to understand and gain imminent into behavior or attitude of companies towards various aspects of social contribution and to light through the various dimensions of corporate social responsibility headed by each organization especially, Reliance, Tata, and Infosys