Mobile advertising-a new ray to promotion

Mobile Advertising is one of the modes of Advertising and an area of Mobile commerce to promote the Products and Services. Mobile advertising is a form of advertising used by companies now a days to target the users of handheld wireless devices such as, mobile phones and PDA's (Personal Digital Assistants). It can reach target customers anytime anywhere. In order to Promote the selling of products or services, all the activities required to communicate with the customers are transferred through mobile devices combining with the customers user profile and context situation, advertising companies can provide the target customers exactly the advertisement information they desire, not just “spam” them with irrelevant advertisements. The study aims to concretize various features enhancing the acceptability utility of mobile marketing/advertising suggests an appropriate strategic initiative for the same.