Meeting relationship marketing goals through social media

In Today's competitive world, it is very important to gain customers Trust. For this purpose Companies are adopting Relationship Marketing strategy in order create, maintain, and enhance strong relationships with their customers to secure their loyalty. Many customers leave a company not because they didn't like the product, but because they were frustrated with the customer service. If a business streamlines its internal operations to satisfy all service needs of their customers, customers will be happier even in the face of product problems.

Technology also plays an important role in relationship marketing. The Internet has made it easier for companies to track, store, analyze and then utilize vast amounts of information about customers. Customers are offered personalized ads, special deals, and expedited service as a token of appreciation for their loyalty. This paper is an attempt to study the concept of relationship marketing in relation to social media marketing, how social media is helpful in achieving the goals of relationship marketing. Social media tools like CRM, Networking, word of mouth etc are very helpful in implementing relationship marketing based on social media. This paper gives a brief overview of how social media marketing sites can be used for building relationship with customers and goals of relationship marketing can be achieved.