Impact of social media on consumer brand preference for laptops

The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. Thus, the impact of consumer to consumer communications has been greatly magnified in the market place. This study focuses on social media as it has impact on consumer behaviour as well as on consumer brand preference for some specific product and services. The main purpose of the study is to find out the impact of social media on consumer brand preference in purchasing laptops. To conduct the study a sample size of 100 respondents of Chandigarh is taken for analysis. For results, one sample t test and regression model is used. Results indicate that there is significant impact of social media on consumer brand preference with respect to Laptop purchasing.