ACADEMICIA: An International Multidisciplinary Research Journal
  • Year: 2016
  • Volume: 6
  • Issue: 4

Relationship marketing through social networking sites

  • Author:
  • Gurmeet Singh, Noor Kanwal
  • Total Page Count: 7
  • Page Number: 81 to 87

*Assistant Professor, Government College for Girls Ludhiana, India

**Student, Government College for Girls, Ludhiana, India

Online published on 20 September, 2016.

Abstract

Marketing is recognized as an integral part for the successful working of a business. With the physical transfer of goods and services, marketing also works for the upliftment of standard of living of the people. It has indeed modernized and revolutionized the living of the people. Marketing is a platform for new techniques and innovations and it also serves as the basis to make decisions in any business. With all these benefits the introduction of social websites has improved the setbacks of the traditional marketing techniques. Apart from working for the relationship of the buyer and the seller, today, marketing is a source of revenue for thousands of countrymen

Keywords

Marketing, Social Websites, Innovations