Competitive advantage through facebook

Facebook is the 2nd-most visited website on the Internet (behind Google) with approximately 1.59 billion monthly active users (as per fourth quarter of 2015). Facebook provides a complete description of social times and offers real world guidance on the way to leverage social tools for businesses. As it is important for the firm to take investment decision, it is equally important to consider when and where the target audience of a particular product is spending its time. This paper will focus on how Facebook provides competitive advantage to business organizations in the global era, the importance of Facebook as a tool for advertising to raise brand awareness and promote the products by engaging the customers.