Role of social media in marketing

For the Business Market in the 21^st Century, There has been tremendous amount of change in the global markets. This has predominantly due to the fact that there is a shift in the consumer mindset, consumption patterns, change in demography and organizational attitude brought through by the advent of internet. Internet now a days has become an important component of an organization's promotion strategy as it provides a new way to reach people and delivers the company's message. So in this new communication paradigm marketing managers recognized social media as a potential marketing platform and utilized them with innovations to power their advertising campaign. Social media has now become the hub for the merchants which enables them to analyze the customer choice based on their purchase activities. Social network like linkedin, facebook, twitter, goggle, instagram and others have become a medium for cost effective marketing. Moreover, customers can stay updated via the posts published on this media. Further, the advertising and promotions on these social sites has increased the chances of success of generating transactions to many folds. The paper discussed about the contact of social media and social media marketing. The aim of this paper is to find out the role of social media and marketing promotion.